Wednesday, 31 January 2018

Multiplex Minis by Peter Max┃Seventeen Magazine (1970)



''You can fall under the spell of astrology and plan your life accordingly. Or you can go beyond it and control the star power yourself.'' Who's the speaker? Peter Max, one-man design explosion and Pied Piper of effervescent young ideas. His joyous creativity begins here, bursts into fashion (for the first time!) on the following pages and practically paints this whole issue in the warming colours of peace and love. His message above is simply this: ''Everyone has to make choices and there are some that only you can make.'' We'll go along with that! 

Make tracks to Peter Max-land, where joy and freedom reign supreme! Here, his exuberance fairly bubbles on a lanky, tanky streak of star power. A triangled crest shields the front; if you swivel round, you'll show the rectangular version. Wear-Dated dress of basically-plum Stretchknit fabric double-knit of Monsanto's Blue C nylon. Sizes 3-13. For Bryant 9; about $27 at Lord & Taylor, New York. Panty hose designed by Mr Max, for Burlington-Cameo. Background artwork also by Peter Max. Our model is Bonnie Lysohir; her helmet of hair by Phillip Mason of Vidal Sassoon. Photographed by Bruce Laurance. 

A more recent example of the Peter Max dress above, with an excellent shot of the aforementioned geometric design on the back, which although referred to in the description, wasn't photographed for the original editorial. Sadly the item is no longer available for sale, but you can still view the listing and several other photographs on the Circus Cat Vintage shop website.  

Zap! Here's Peter Max, splashing phantasma-graphics on little-knit cutups (it's his first flash into fashion-we'll try to decode the messages). From the left: Love is in the stars, blinking pinks on a sink of soft-bodied knit. Mark XIV choker, spiraling Eye Plus bracelet. Harmony arrives in three tiers: red stars announce the pull-dress, the inner circle is a wide work-of-art midriff, green gives the go signal! 

Happiness is an exuberant shirtdress, clowning around with a dotty top. The budding Peter Max tie hides a placket: the skirt cuts corners for a latticed print. Shoes, so far, by Latinas. Balance is the mirror-imagery reflected in a supple symmetrical knit buttoned up and dotted down. Fashion Craft shoes. All by Bryant 9; each $27. Pantyhose by Peter for Burlington-Cameo.

Some more examples of the trend for painted tights in this Petticoat fashion feature, which was published around 5 months after the previous Peter Max editorial appeared in Seventeen Magazine.

All images scanned by Sweet Jane from an original fashion editorial in Seventeen Magazine, April 1970. All background illustrations and clothing designed by Peter Max. All hairdos by Philip Mason of Vidal Sassoon. Read an interview with cover model Bonnie Lysohir who went on to become executive vice president of Barneys Inc. and the director of women's fashion for the company. And although uncredited in the editorial, I think it's possible that the other model may be Joyce Wilford, who regularly featured on the fashion pages of the magazine during this period and also shared the cover with Bonnie a year later in the July 1971 issue. Peter Max sleeveless dress photograph courtesy of Circus Cat Vintage. Watch an interview with Peter Max on the classic public television talk program Day at Night which aired from 1973-1974. Some film footage of the Swami Vishnudevananda Peace Plane, designed by Peter Max in 1970. Discover more about the recent Wrangler x Peter Max collaboration and shop the limited edition collection. And here, you'll also find some vintage pieces from his original 1970s collaboration with the Wrangler brand. View one of my previous Peter Max Accessories posts from 1970, and another example of the trend for painted pop art fashion, accessories, and astrological fashion. The Petticoat fashion feature was scanned from Petticoat Magazine - 8th August 1970. Photographer and models uncredited. And finally, you can connect with Peter Max on his official Facebook and Twitter a/c.

Saturday, 20 January 2018

The Now Generation┃Seventeen Magazine (1970)


Groove through-the-looking-glasses with two eye catching knits of easy care Quintess polyester. In get-him-and-keep-him lilac, grape, sand or maize with white. Sizes 5-13. Each about $20.

Seventeen magazine April 1970

 Image scanned by Sweet Jane from Seventeen Magazine, April 1970.