Sunday, 25 October 2015

Lejaby Advert | Jours de France (1969)



Image scanned for the Sweet Jane blog from Jours de France, April 26 1969, with thanks to Brad Jones. Artist uncredited. Read about the heritage of the Maison Lejaby Couture Lingerie & Swimwear brand founded in 1884 and discover more about the history of French Lingerie

Sunday, 18 October 2015

Seeing About Your Eyes┃Rave Magazine (1965)

Seeing About Your Eyes

Why do model girls have such lovely eyes? Because they know how to make them up. Now we're going to tell you the secrets of making eyes that everyone will notice. It doesn't matter what shape or size your eyes are - read on and discover what you don't know about making eyes into beautiful eyes....

Suggested products: Rimmel Cake Eye-Liner (1s. 9d.), Leichner White Stick Make-up (about 2s.), Gala Matte Eye Shadow (5s. 6d.), Eyelure Fake Lashes (from 9s. 6d.), Revlon Liquid Liner (9s. 6d.), Max Factor Liquid Liner (6s. 9d.), Max Factor Mascara (block 2s. 9d.), Outdoor Girl Eye Pencil (1s. 6d.).

All images scanned by Sweet Jane from RAVE magazine issue No.20 September 1965. Photographer uncredited. Model also uncredited. Discover more about  Max Factor, the pioneer of modern cosmetics. Read a fantastic review of Max Factor:  The Man Who Changed the Faces of the World by John Updike for The New Yorker. Vintage Max Factor tutorials. Discover more about Eugène Rimmel founder of Rimmel London. Read about Ludwig Leichner, founder of the Leichner Theatrical Make-up brand here. And finally, something more thought provoking on the subject of Seeing About Your Eyeshere and also here, plus The Importance of Staring out the Window.

Thursday, 8 October 2015

Tonia Advert┃Jours De France (1971)


Image scanned for the Sweet Jane blog from Jours De France, November 1971, with thanks to Brad Jones. Photographer uncredited. Advert designed by the Havas Conseil Agency. Discover more about the history of the Havas agency founded by Charles-Louis Havas in 1835 here. Read about the heritage of the Aigle footwear company founded in 1853 by Hiram Hutchinson. Discover more about Charles Goodyear, the inventor of vulcanized rubber.