Saturday, 28 February 2015

The Carrot On Wheels | David Bailey's Boutique! (1965)

 The Carrot On Wheels

I've been curious to know more about The Carrot On Wheels ever since it first came to my attention a few years ago via Get Dressed, Millicent Bultitude's 1966 pocket-guide to London's boutiques⎯which gives an excellent but concise description of the shop, as you can see for yourself in the first image scan below. However, although I've regularly searched, nothing else of note has ever really shown up, apart from a few photographs of clothing items included in fashion editorials from the 1960s or the occasional reference to the actual name itself, usually to be found listed alongside various other 'quirky' boutique names of the era. But in general, nothing noteworthy...until now that is! I just happened to glance through my copy of Felicity Green's recently published Sex, Sense And Nonsensewhich chronicles her time as Fashion Editor at The Daily Mirror in the 1960s, and this time I noticed a snippet of information at the end of an interview with David Bailey that I had somehow previously overlooked. 

As it turns out, he was the original owner! He opened the shop in partnership with model Pat Knight in 1965, precisely one week after the Daily Mirror article went to print and also had plans to open an Antique shop the following spring. I have no idea how long the partnership prevailed, as the piece in Get Dressed refers to a Gitta Brewer as the owner a year later, so perhaps his involvement was short lived. Either way, it makes perfect sense that he would have a clothes shop at some point, it would seem that it was the thing to do back then after all, to quote the well known journalist Clement Freud (speaking in 1967) ''One feels almost a fool if one doesn't own a boutique.'' It's not a lot of new information but it is a good start in the right direction! So for now, I'm just going to post what I have and hopefully add to it at a later stage as more comes to light. I'm hoping to eventually find a photograph of the facade and the interior...because I find it hard to believe that Bailey opened a boutique without there being some kind of press/publicity coverage, it's got to be out there somewhere! 

 The Carrot On Wheels in 'Get Dressed'  by Millicent Bultitude, 1966.

The accompanying illustration to The Carrot On Wheels in Get Dressed - A Useful Guide To London's Boutique's.

A chain mail style silver lurex crochet trouser suit 26gns. available from The Carrot on Wheels,  July 1966. Photograph by P.L. James. Model: Venetia.

Red plastic mini dress from The Carrot on Wheels, 84 Fulham Road, London S.W.3, November, 1966. Photograph by P.L. James.

Red plastic mini dress from The Carrot on Wheels, 1966.

Above: some colour screenshots of the red plastic mini dress as seen in a promotional film for 'Bend It' (Gilbert & George's favourite tune) filmed at The Playboy Club in Park Lane, November 1966.

Far Right: White coat with fox fur trim available from the Carrot On Wheels, as seen in The Daily Mirror, September 7, 1966.

(Post update September 3rd 2017)

Well, it's taken quite a while for some new information to surface, almost two and half years, and apart from one intriguing comment (see below) which unfortunately came to nothing, virtual tumbleweeds have otherwise been blowing through this particular post. But, i've finally found some very rare footage of The Carrot on Wheels among the new additions to the Kinolibrary Film Archive, which includes various shots of the boutique's facade and window display, as well the surrounding area on the Fulham Road, taken from different angles. Definitely worth a look, because you'll also find some previously unseen rushes of Granny Takes a Trip at 488 King's Road straight after it! 

The Carrot on Wheels,84 Fulham Road , S.W.3 courtesy of the Kinolibrary Archive.


The Carrot on Wheels, 84 Fulham Road , S.W.3 courtesy of the Kinolibrary Archive.


   Fantastic footage of the Carrot on Wheels boutique and more, in this recent upload to the Kinolibrary Archive.

All images scanned by Sweet Jane from the following publications: Get dressed A Useful Guide To London's Boutique's by Millicent Bultitude, RAVE Magazine July 1966, RAVE Magazine November 1966 and Sex, Sense And Nonsense - Felicity Green On The '60s Fashion Scene.

The original location of The Carrot On Wheels 84 Fulham Road S.W.3, as it is today here. My previous post about Sex, Sense And Nonsense - Felicity Green On The 60s Fashion Scene here. A QUEEN fashion editorial featuring some more items from The Carrot On Wheels on the excellent Get Some Vintage-a-Peel blog here. Further information about 'The Bend' dance craze can be found over at The Holy Church of Iggy the Inuit here. And finally, all things Bailey can be found here.


  1. Great find about the Bend-It dress. My blog has several articles about the Bend It contest at the Cromwellian in November 1966 (and several pictures of the red dress). Apparently the dancing girl was so enthusiast the plastic triangles were torn to pieces.
    Bend-It dress:
    Ruined Bend-It dress:
    Bend It Dancing Contest:
    The Cromwellian:

  2. I can't tell how old your blog is. Are you still interested in knowing more about The Carrot on Wheels?

    1. Hi, this was a fairly recent one (about 3 month ago), i'd love to hear from you if you have any other info, you can contact me here or message me on the Sweet Jane facebook page, there's a link to it on the right at the top of the page, thanks a mil!


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