Wednesday, 30 July 2014

Advertising Art | Gebrauchsgraphik International (1970)



Another great cover from Gebrauchsgraphik International Advertising Art! This particular issue from June 1970 featured The Best Swiss Poster Designs of 1969, along with Industrial Art by Rolf Harder and Ernst Roch via Design Collaborative Montreal LimitedNew Product Make-Ups on the American Market, the Genesis and Function of Visual communication, and also a report on Industrial Art from Vienna. I've searched every single page of the magazine, but much to my dismay, the cover illustration seems to be, the identity of the artist remains a mystery until I do some further sleuthing, which leaves me currently emulating the demeanour of the subject matter in question! I'm assuming that this particular illustration belongs to either the Industrial Art from Vienna or perhaps the Best Swiss Poster category.  The fact that it made the cover may suggest that it was the winning entry in the latter―although this is not necessarily always the case with Gebrauchsgraphik covers of this kindI've also included two more of the Swiss poster designs from the same issue, which I previously featured on the blog a couple of years ago, these ones are the best of the 30 finalists in my opinion.  

 Gebrauchsgraphik International Advertising  Art, 1970.

Lee Jeans advert, 1969.

Meat Cannery advert, illustrated by Donald Brun, 1969.


All images scanned by Sweet Jane from Gebrauchsgraphik International Advertising Art, June 6, 1970. Cover Artist uncredited. *If you are planning on purchasing this issue for yourself at some point, it may be worth noting that both the Lee Jeans & Bell Epoque posters are in reality about a quarter of the size shown , I've enlarged them purely for display purposes.

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