Friday, 18 April 2014

The Paris Boutique of Yé -Yé Girl Sylvie Vartan | Mademoiselle Age Tendre (1967)


Yé-Yé girl Sylvie Vartan photographed at her Paris boutique in August 1967, where she would spend two to three afternoons per week working when she wasn't busy performing or recording. Sylvie was pretty much 'hands on' in the day to day running of the boutique, it was more like a second job rather than just another celebrity business venture. She played a very active role, designed most of the garments and chose all of the accessories herself. The shop layout and decor were also a reflection of her personal taste. She had an oversized version of her favourite flower 'a daisy' made especially for the window display and carried this design feature throughout the shop as a motif, it was printed on the front of her t-shirt collection and various other items. 


All images scanned by Sweet Jane from Mademoiselle Age Tendre Aout No.34, 1967. Photographer uncredited. Visit the official Sylvie Vartan website here. Read about Sylvie's career and listen to her here. Learn more about the Yé-Yé Girls of '60s French Pop here.


No comments:

Post a Comment