Wednesday, 29 May 2013

Gangsters by Valstar | Intro Magazine (1967)




A fantastic full-page illustrated print advert from the first ever issue of Intro, September 1967. This was a large format magazine, so the actual size of the advert measures 27.5 cm  x 44 cm.

Sweet Jane's Pop Boutique | Intro Magazine (1967)

 Get in on Gangsters by Valstar

Dead pretty. Rave-up colours. Canvas, denim, double texture riding macs, You name it, Gangsters have it. Uptown styles, downtown prices. Get it on Gangsters at your nearest store now. Left: Henchman about £9. 9. 0. Right: Cover-up about £6. 19. 6.

Image scanned by Sweet Jane from Intro Magazine Issue No. 1 September 23 rd 1967. Artist uncredited.

Sunday, 26 May 2013

Hot Pants (1971)




They're called Hot Pants, Short Shorts, Cool Pants, or simply Les Shorts - and in no time they have captured the fashion scene. Augmented by tights or body stockings and boots, hot pants are everywhere, winter winds or not. In Paris, London and New York, department stores can't stock them fast enough. And their eager acceptance by designers from the smallest boutique to the highest couture means that hot pants will be around for a while. "They are the sort of fad" said a European fashion observer "that topples institutions."

At Castel's new Le Fayer bistro, Kirsten Gille from Denmark tries out possibly the shortest shorts in Paris from a boutique called Beige.

In London, Elaine Taylor wife of actor Christopher Plummer, perches on their new circular tub in Mr Freedom's satin mini-overalls & Mr Freedom stripey sweater.  


Comparing photos, (right) one Parisienne wears a knitted number from Dorothée Bis while her friend has on velvet shorts from Fousta.

Hot pants could mean chilblains while pub crawling in frigid London, but Jill Offwood covers her satin shorts with a shaggy maxi.

London actress Alexandra Marishka finds a doorstep warm enough for her Mary Quant jersey shorts―if she sits on her Chinese Wolf coat.

All images scanned by Sweet Jane from  an original fashion feature in Life Magazine, January 29th 1971. All Photographs by Enrico Sarsini.

Friday, 24 May 2013

Black & White Magic in Courtelle - Flair Magazine (1969)


Checked, striped or pure geometry, black and white has magic. And it's all to your good when it's made up this dazzlingly by Berkertex. In three different kinds of Courtelle jersey. All of them soft and comfortable to wear. Talented at keeping their shape. At washing. Most of all, at bewitching all onlookers. So select your potion and get weaving with the spells.

Above left; Striped dress in Courtelle Neospun jersey by Berkertex. Style 90331. Sizes 10-16. About £9.15s. Above top right; Checked Courtelle bonded raschel dress by Berkertex. Style 90061. Sizes 10-16. About £9 15. Above bottom right; Courtelle printed single jersey dress by Berkertex. Style 90231. Sizes 12-20. About £11. 10.


Image and original text scanned by Sweet Jane from Flair magazine October 1969. Artist uncredited.

Tuesday, 21 May 2013

Ace Clothing Poster | Eiiche Hasegawa | Gebrauchsgraphik International Advertising Art (1971)


This is a full page advert designed by a Japanese artist named Eiiche Hasegawa which featured in the January 1971 issue of Gebrauchsgraphik International Art magazine―it was a prize-winning poster design in the 18th annual exhibition of the Japan Advertisement Artists Club Tokyo. However, apart from the name credit and brief description, there wasn't any other information about the artist, and so far I haven't been able to track down anything. Fantastic work though! I really like the mix of collage and graphics, and I wouldn't be at all surprised if an alternative psychedelic colour version of it existed. I reckon there's one out there somewhere...just waiting to be found!

Image scanned by Sweet Jane from Gebrauchsgraphik International Advertising Art  January 1/1971. Poster design by Eiiche Hasegawa.

Saturday, 18 May 2013

Beauty Goes Out On A Decorative Limb (1966)

Beauty Goes Out On A Decorative Limb

The beauty business is going out on a limb these days. Cosmetic firms, rushing to fill the empty spaces caused by the hike in skirt lengths, are providing products that dramatize and prettify legs. More challenging is the painting process, here a girl not only has to be handy with a brush but also limber enough to pull the leg up into working position-or run the risk of painting everything upside down. For sometime now, adventurous girls have been decorating their legs all on their own, with rouge and eyebrow pencils. Such rudimentary approaches are replaced now by more sophisticated procedures. Basic to the new beauty in leg make-up, a base similar to that used on the face, which not only covers blemishes but can be shaded to create shapelier contours. From here on, things get giddier. Revlon sells a kit selling colours and brushes and also distributes sketches made by Joe Eula who designed the butterflies below. Max Factor suggests painting on an eye to match your own: Faberge promotes Western brand marks; Viviane Woodard proposes drawing a favourite hobby; and Estée Lauder likes to blaze a comet trail with iridescent beauty marks.

  Butterflies (above) are painted over make-up base . Base $5 and kit $6.50 are from Revlon.  

 Paste on decals (above) suggest a Betty Boop face. Decals cost $3 and $5 at Michel Kazan.

Well turned leg is entwined by Joe Eula's snake, a colourful companion to the silver dress by Betsey Johnson $35. The make-up base and paints don't rub off, are soap and water soluble, so it will all come out in the wash.
All images and original text scanned by Sweet Jane from LIFE magazine May 1966. Photographs by Milton H. Greene.

Thursday, 16 May 2013

Advertising Art | Milton Glaser | (1971)



Image scanned by Sweet Jane from Gebrauchsgraphik International Advertising Art,  January 1st, 1971, B 3149 E. Illustration by  Milton Glaser.  (Note: the scan didn't quite pick up the true colour, in reality the lightest area of the artwork is actually a metallic silver).

Tuesday, 14 May 2013

Plexus: Issue No.30 December (1969)


Illustrated by Bonneville and Graham Rogers

All images scanned by Sweet Jane from Plexus No.30 December 1969. Cover illustration by Bonneville, additional illustrations by Graham Rogers.