Monday, 26 July 2021

Mary Quant's Face in the Clouds┃1971



''Please don't make my new colours
 look like old colours''

Pink and blue. Use them like ordinary make-up and they'll look like ordinary make-up in unusual shades. Use them this way and you can look devastating. Mary is very concerned about her new colours and your face. If you're going to experiment, experiment. But let your hand be guided. The colours were inspired by sky tints. So she called the finished look 'Face in the Clouds'. Which, when you've tried it, is how you feel. as much as how you look. 

Your new eye brows ✿ Take a dry mascara brush, and brush eyebrows upwards. Then take one of the pinkier of our new lipsticks. Put some on the end of the brush, and tinge the hairs on your eyebrows. You're on your way. 

Lashes help your new look ✿ Your lashes should look very natural and fine. Mary Quant's Wisps on the top, Ultra-Fine Lower Lidders on the bottom. Finishing touches with two light coats of Brown/Black Tearproof Mascara.

Your Skin ✿ To contrast the lovely new colours keep your skin pale and matte. Mary Quant's Nature Tint or Starkers in Light and Beige. And Face Final in Translucent. And then you're flying solo.

And now, the bridge of your nose ✿ Cover the whole area under your eyes and across your nose with Moody Blue Eye Gloss. Then you've a soft shiny base to work from. 

How to make your eyes look different ✿ Take some Skylark Jeepers Peepers. Blend the blues with the applicator and brush over the Eye Gloss. Give some depth and shading to your eyes by using the deeper blue in the eye socket. At the edge, blend the colour lightly to merge with your skin tone.

Meanwhile up on the browbones ✿ Smooth on lots of Pink Eye Gloss, taking your curves wide, and gliding out onto your cheeks.

Your Lips. Make them shine ✿ If you want your Face in the Clouds, your lips must be shiny, natural and pink. Mary's new colours are Sundown, Sky Blue Pink, Cloud Pink, and Moonshine. All with definite extra-terrestial overtones.

At the ends of your fingers, your nails ✿ Very Bluey, Mary's new nail colours. Pie Eyed, Moon Glow, Pie in the Sky, and Hazy Heather. 


All content scanned and transcribed by Sweet Jane from an original Mary Quant Make-Up Range Brochure, 1971. Model and Photographer unidentified/unknown. Read The Story of Mary Quant Make-Up, an edited extract from the Mary Quant exhibition book, in which Beatrice Behlen explores why Quant's make-up range was as revolutionary as her clothing. All aboard the Mary Quant Beauty Bus 1970-1975. View some of my previous Mary Quant Make-Up posts: From Mary Quant, A Completely New Look! 19 Magazine, 1970. Mary Quant Make-Up, Honey Magazine, 1967. Mary Quant Gives You the Bare Essentials, Rave Magazine, 1966. Co-Ordinated Quant, Petticoat Magazine, 1966. Also, take a look at the The Make-Up Museum where cosmetics and art intersect. They have been exhibiting, preserving and researching make-up design and beauty culture history since 2008. Read: Marshmallows or Elvis? What you see in the clouds might say something about you. And lastly, for your listening pleasure...or not. Shades of Orange, 1968, via The Clouds Have Groovy Faces Rubble Vol. 6. Last Cloud Home, 1969. Water Colour Days by Clouds, 1971. And Hey You...Get Off My Cloud, 1965. 

Saturday, 20 March 2021

Knack Clothes! | Intro Magazine (1968)




And if you don't believe us then we'll prove it to you! We took three basics―a cardigan dress, a pair of trousers and an after-dark dress―then made them look special by adding just the right things. Accessories may be from Cartier's or Woolworth's, either way they can look stunning ― or awful.

It's not money that matters but the knack of assessing a garment and adding the finishing touch. French girls know just how to do it (curse them!). They always have the right bag, the right shoes. Trouble is there are only a few rules to go by. Your accessories should have some relation to the main garment either in colour, tone or fabric―that's one rule―but they needn't match.

Knack Clothes! Cover model Murph wears a beret in marigold by Quant, 6s. 6d. Marigold sweater by John Craig, 49s. 11d. Bonded crepe trousers with high buttoned waistband by Simon Massey, 6gns. Red stretchy battle-dress jacket by Valstar, £2 19s 11d., and Mary Quant boots, 76s. 11d. 

You should choose your accessories to create a mood too. In fact, looking good in clothes is not just wearing a dress but creating it. Model girls know how to do just this. Murph, our model girl, added a secret beauty spot of her own for the dandy waistcoat ― not because anyone could see it but it made her feel more Regency and dashing.

There are a few don'ts too: Don't wear so many added bits that they lose their significance―in fact don't wear many added bits, full stop. Build up a collection of scarves, gloves and jewellery. The chain stores are good hunting grounds, and keep them as immaculate and folded as your dresses. The next step is for you to try for yourself. Experiment; permutate; find the right combination and what goes with what. Like we said, it's not what you wear but the way that you wear it. Have we proved our point?

TAKE A pair of trousers in bonded crepe with a high buttoned waistband, Simon Massey, 6 gns. And a marigold sweater, 49s. 11d., John Craig. And a red stretchy battle-dress top by Valstar, £2 19s 11d. ADD a squashy beret. Everybody knows that a beret completes an outfit. In marigold by Quant, 12s. 6d. Watch and snakeskin strap, made by Old England and priced at £5 9s. 6d. ADD a pair of shiny boots by good old Mary Quant―they're full of important looking zips for you to play with, price 76s 11d. ADD to the same trousers, a crisp white lawn blouse, 59s. 11d., and a brocade waistcoat in hundreds of colours, priced at £3 9s. Both available from Neatawear.

TAKE A navy dress in fine cotton frilled in black lace down the front and round the cuff―and add hardly anything. Dress by Lee Cecil, 6gns. JUST ADD A pair of super shoes like these (above) in blue patent with little enamel flowers on the front. By Gaby, £5 9s. 6d. And add a pair of good looking pale stockings in Mirrasheen by Sunarama, priced at 8s. 6d. Then add a beautiful ring like the one shown (below). It comes from Vendome, cost 3½ gns. 

There is no need to add anything more―just think how dreadful the effect would be if you added a pair of long dangly earrings and/or a feather boa. It's a great temptation to dress up for a big night out and end up looking like you've only missed off the kitchen sink! So make sure you're not overdoing the accessory bit. You can work wonders on that ❝little black dress❞ by dressing it up with a pair of really stunning shoes or one dramatic piece of jewellery. (Both cheaper than a new dress). 

A navy dress in fine cotton frilled in black lace down the front and round the cuff, by Lee Cecil, 6gns. Blue patent shoes, with enamel flowers on the front, by Gaby, £5 9s. 6d.

You can make a cheap dress look expensive with a really good accessory added. It seems to us that there are two schools of thought on dressing; one is to buy cheap clothes and more expensive accessories. The other is to oomph up classic clothes with some fun accessories. Decide which camp you're in and then don't ever swap! That's when disaster happens!

TAKE A cardigan dress in sludge green. We chose a John Craig one with short sleeves and a little handkerchief pocket. It cost 4½ gns. ADD a pure silk scarf in gold, pink and green tied in a different way. Make the scarf into a long thin roll, wrap over twice to make the knot. It's not the scarf but the way that you wear it. Scarf, Jacqmar, 69s. 11d. ADD an important looking watch. This one is named Half a Sixpence because it's threepenny-bit shaped! Has a shiny tortoise-shell strap. By Old England £5 9s. 6d. And a brown leather belt, by Otto Glanz, £1. ADD A chunky pair of brogues in green suede with green leather toe caps and a silver bar and just the right shade of tights, in pale green (it's the little things that are important). By Bear Brand, 12s. 11d. Shoes, Ravel, 59s. 11d. 

All content scanned and transcribed by Sweet Jane from Intro Magazine, January 1968. Model: Murph. Photographer uncredited. View some of my previous Mary Quant posts ➽ On The Quant Wavelength (1967). From Mary Quant, a completely new look! (1970). Mary Quant gives you the bare essentials (1966). And here, you'll find a pair of incredibly rare vintage Mary Quant 'Puddleduck' boots available at Dandy Fashions boutique. Discover more about the Old England watches featured in the post above. And also Faye Dunaway, the gun-toting Bonnie Parker in Bonnie and Clyde, who has done for the beret what Bardot did for the bikini (1967). And lastly, The Knack...and how to get it (1965). 

Wednesday, 13 January 2021

Marianne Faithfull ┃Mademoiselle Age Tendre (1967)


As 1966 turned into 1967, songstress Marianne Faithfull was chosen as the cover girl and star model to present this eight-page 'Party Dress' fashion feature in a special end-of-year issue of M.A.T., in which, the French teen magazine decided to celebrate the top movers and shakers of the revolution in pop, fashion, modelling and film from across the channel in 'Swinging England' along with the traditional seasonal festivities. 

White satin shirt-dress with buttoned collar and cuffs. Dorothée Bis, 35, rue de Sèvres, Paris 6ᵉ. 135 F. Red leather shoes with low heels are on sale at New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ, 95 F. Photo by André Berg.

Gathered along its entire length, with long sleeves tightened at the wrist with elastic, this dress is in yellow crepe. Dorothée Bis, 2, rue de Belleville, Paris 20ᵉ, 119 F. The patent shoes, 49.95 F, chez André, 90-92 rue Saint-Lazaré, Paris 9ᵉ. Photo by André Berg.

Green flannel dress, round neck and balloon sleeves, with a belt under the bust. Gudule, 72, rue Saint-André-des-arts, Paris 6ᵉ, 180 F. Beige leather shoes with a low heel. New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ, 95 F. Photo by André Berg.

Sleeveless mauve crepe dress with yoke above the bust. Prebac, 100, rue Saint-Lazare, Paris 9ᵉ, 178 F. Purple pumps. New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ, 95 F. Photo by André Berg.

Black velvet dress edged with white lace and a black satin ribbon at the waist. Drugstand, 179 F. White lace stockings: La Grande Maison. 12.50 F. Patent shoes: André, 90-92 rue Saint-Lazare, Paris 9ᵉ, 49.95 F. Photo by André Berg.

The blouse, in synthetic fiber, is striped silver, gold, blue and red, 45F. Long velvet skirt, 60 F. The set is on sale at Monoprix. Kid's pumps. New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ, 95 F. Photo by André Berg.

Purple crepe dress with white collar and cuffs. Sud 48, 48, avenue, du Général-Leclerc, Paris 14ᵉ, 129 F. Shoes, 95 F, chez, New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ. Photo by André Berg.

Smock style dress in silver lamé fabric. The belt is sewn onto the dress. Drugstand, 2, rue de Belleville, Paris 20, 179 F. Shoes, 89 F, at Renast, 32, rue Trouchet, Paris, 9ᵉ. Photo by André Berg.

Red velvet dress. The collar is adorned with a white lace jabot. Under the dress, Marianne wears lace pants. The set, (model, Ann-Carol), 189 F, at the Drugstand, 2, rue de Belleville, Paris 20ᵉ. The shoes, 95 F, at New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ. Photo by André Berg.

The silver lamé model she is wearing here on the magazine cover was created by Daniel Hechter for M.A.T. Cover photo by André Berg. 

All images scanned by Sweet Jane from Mademoiselle Age Tendre, January, 1967. All content translated and transcribed from French to English from the original fashion editorial by Sweet Jane. Model: Marianne Faithfull. All photographs by André Berg. Keep up to date with all things Marianne Faithfull via Marianne Faithfull Official. I'd also recommend the excellent Faithfull Forever blog which is dedicated to the singer, songwriter and actress. View my previous post on Peter Blake's Pop Art Poster of Marianne Faithfull (1968), plus more on Swinging London in The Swinging Revolution (1966). Gear Guide―A hip-pocket Guide to Britain's Swinging Fashion Scene (1967). Jenny Boyd and The English Girls of 1967 The Hippie Hautes Couturières! (1967). One Plus One―The Rolling Stones and Jean-Luc Godard (1968). French Lace on King's Road Hippies (1969), and London fashions spotted on display at an Ad-Lib fashion show in a well known Paris Bistro (1970).  And finally, as Marianne says ''It is absurd to live in a cage, You know there's got to be Something Better'' (1968). 

Saturday, 17 October 2020

Long for a Coat┃Stirling Cooper, Biba, Bus Stop, Mary Quant┃19 Magazine (1970).




The pre-war look is still with us, exerting a wintry influence on coats. The casual trench has been restyled, and is now longer, with squarer shoulders. Large shoulder bags and high-styled Granny shoes follow the look through. It could have been borrowed from an old Rita Hayworth film. Length varies from just below the knee to mid-calf, and although some coats are slimly cut, they all have that marked Granny look, and are made up of appropriate fabrics like tweeds, smooth wools and velvets. 

Above: Yellow felt hat, by Feathers, 40s. Spruce green barathea midi skirt, by Foale and Tuffin, £11 10s. Bordeaux wool two-button coat, by Stirling Cooper, £16 15s. Grey tights, by Biba, 10s. 11d. Burgundy bar-strap shoes, by Ravel, £5 19s 11d. Burgundy felt hat, by Feathers, 40s. Bordeaux and beige woollen skirt from a selection at Feathers. Bordeaux wool coat with storm flaps and button-up belt, by Stirling Cooper. £16 15s. Grey tights, by Biba, 10s 11d. Photo by James Wedge.

Above: Brown felt hat, by Feathers, 40s. Beige polo-neck pullover and green skirt, from a selection at Feathers. Black and white tweed double-breasted coat, from Wallis, 13 gns. Plum suede with python trim shoes, by Sacha, £7 19s. 6d. Brown snakeskin and suede laced belt, by Janet Ibbotson, £5 15s. 6d. Huge canvas shoulder bag, by Moss Bros., 84s. Photo by James Wedge.

The Sweet Jane blog: Long for a Coat┃Stirling Cooper, Biba, Bus Stop┃19 Magazine (1970).
Above: Cream Russian-style blouse, by Lee Bender for Bus Stop, 85s. Navy and white tweed coat, by Lee Bender for Bus Stop, £16. Beige suede boots with side buckle, by Russell and Bromley, £14 10s. Brown mock snakeskin bag with tassels on pockets. by Sacha, 5 gns. Photo by James Wedge.

The Sweet Jane blog: Long for a Coat┃Stirling Cooper, Biba, Bus Stop┃19 Magazine (1970).
Above Left: Tan felt hat, by Feathers, 40s. Brown fitted single-breasted velpauné midi coat with lapels and button fastening, by Stirling Cooper. £22 10s. Above Right: Tan felt hat, by Feathers, 40s. Brown single-breasted velpauné midi coat with Peter Pan collar, by Sterling Cooper, £22 10s. Brown tights, by Biba, 10s 11d. Photo by James Wedge.

The Sweet Jane blog: Long for a Coat┃Stirling Cooper, Biba, Bus Stop┃19 Magazine (1970).
Above: Brown tweed hat, by Biba, 63s. White angora jumper with polo neck, by John Craig, 5 gns. Brown tweed trousers and brown tweed midi coat, with leather patched elbows, by Biba, £21. Suede and snake trimmed shoes by Sacha, £7 19s. 6d. Brown leather bag, by Bata, £5 10s. Photo by James Wedge.

Above: Tan and beige woollen top and button-through skirt from a selection at Feathers. Brown hooded cape, by Wallis, £11 19s. 6d. Rust tights, by Martyn Fischer, 10s. 11d. Brown Granny shoes, by Dolcis, 89s 11d. Photo by James Wedge.

Above: Black felt hat, by Feathers, 40s. Black flannelester shirt with wing lapels, by Lee Bender for Bus Stop, 85s. Camel coat with tie belt, by Mary Quant, £27. Photo by James Wedge.

All content scanned and transcribed by Sweet Jane from an original issue of 19 Magazine, November 1970. Fashion Editor Norma Moriceau, Fashion Assistant Polly Hamilton. All photographs by James Wedge. Models unknown. 

Discover more about milliner, boutique owner and photographer James Wedge via this transcript of an interview recorded with him in 2006, and view further examples of his photography and artwork on the official James Wedge website. Here, you'll find further reading on fashion editor Norma Moriceau, later known for her work as costume designer on The Great Rock 'n' Roll Swindle (1980), Mad Max 2 (1981), Mad Max Beyond Thunderdome (1985).

View some of my previous posts about boutique fashion: The Boutiques Business (1970) which features five of the best known boutiques and the designers behind them, Biba, Quorum, Bus Stop, Marrian-Mcdonnell, and Foale and Tuffin. James Wedge designs for Top Gear illustrated by Caroline Smith, Queen Magazine (1965). The British Boutique Boom, Rave Magazine (1965). The Quant Formula in Fashion, Honey Magazine (1967). The New Boutiques, Biba Postal Boutique, Victoria & Albert, Top Gear and Harriet, Vanity Fair (1965). London Boutique Fashion, Carnaby Girl, Biba, Bus Stop, Universal Witness, Jours de France (1970). The Maxi Look from Wallis and Bus Stop, Jours de France (1970). And finally, Fabulous feminine looks inspired by the Bardot/Moreau film 'Viva Maria'. Wear anything with a faint 'granny look', antique jewellery, button boots, and weird coloured specs, Rave Magazine (1965). 

Monday, 3 August 2020

The Bag O' Nails | New Musical Express (1967)


9 Kingly Street, Soho

Swinging London has one club raving seven nights a week―the Bag O' Nails in Kingly Street, near Carnaby Street and just off Regent Street in London's West End, and it's one of the few places where one can still see London at its grooviest. But what may amaze many of its teenage patrons is that their parents may well have jitterbugged at the Bag to the sound of Ike Hatch, a coloured jazz singer bandleader, who was one of the clubs top attractions in the 1930s.

The entrance to the Bag O' Nails, Kingly Street, Soho, 1967.

The club was revived last year by agent-manager John Gunnell and London club-owner Lawrie Leslie. Since its oak-beamed doors first swung open to the pop-hungry public the club has seldom had a night when it's been anything less than crowded. Although the Bag is all on one level, alcove tables provide privacy for anyone wanting to have a quiet drink or talk business although often this is not possible because of the volume of the bands which play there. But then most people go to the club to simply enjoy themselves.

The dance floor at the Bag O' Nails, Kingly Street, Soho,  1967.

Regulars at the Bag O' Nails include Georgie Fame and his fiancee Carmen, Eric Burdon, Zoot Money, Chris Farlowe and Geno Washington. The Rolling Stones like it and the Beatles occasionally look in. Brian Epstein is sometimes seen talking business with his partner Robert Stigwood, and Mickey Dolenz went down when he was in London.

Singer David Garrick at the Bag O' Nails, Kingly St, Soho, 1967. 

The original idea was that the Bag O' Nails should be more comfortable and roomier than its contemporaries. Certainly it is more comfortable but unfortunately on some nights the popularity of the club exceeds its size―particularly if a name artist is appearing. A measure of Gin or Scotch costs 3. 6d. but some people prefer to buy it by the bottle which would cost £5 10s. The club is also open for late-night meals. Unlike most other London discotheques the Bag is open on a Sunday―a boon to the people who go there after a concert at the Saville Theatre. Groups play ''live'' every night and top American singers frequently open their British tours there.

Maxine Brown joined The Q-Set on lead vocals for a UK tour at the end of January 1967, kicking it off with a gig at Tiles in Oxford Street on the 31st, followed by two dates at the Bag O' Nails on the 1st and 2nd of February 1967. You can find the rest of the tour dates and more courtesy of Chris Bishop on the excellent Garage Hangover

Hopeful one-armed bandit busters Tremeloes―Dave Munden and Les Hawkes.

View of the main room, dance floor and group rostrum at the Bag O' Nails, Kingly Street. 

All content scanned and transcribed by Sweet Jane from an original report by Norrie Drummond for the New Musical Express,  April 1st, 1967. Here you'll find a selection of Norrie Drummond's work for the NME during this period, the interviews include Dinner with the Beatles' published May 27th 1967, one week after the Sgt Pepper Launch Party; 'Paul Is Still Seeking, But George Has Found Great Faithan exclusive interview with Paul McCartney at his Cavendish Avenue home published in the September 9th 1967 issue of the New Musical Express, and 'Norrie Drummond Lunches With John, Paul And Ringo' published 25th November, 1967. See also Question-time with…Stevie Marriott of the Small Faces for New Musical Express December 17th 1966, Nothing nasty behind our light and colour effects Says Pink Floyd`s Roger Waters New Musical Express, 1st July 1967, and Who are mellower fellows now, an article about The Who from February 4th 1967. 

Discover more about the Gunnell brothers, Rik and John, who ran the club over on From Roots to Boots: The Slade Story blogspot. Read photographer Gered Mankowitz's account of seeing Jimi Hendrix play at the club on the 25th of November 1966, ''They were all there that night in late 1966, packed into the Bag O' Nails club in Soho: Clapton, Townshend, Beck and every guitar great of the time. They had convened to check out a new black-American guitarist who was causing something of a buzz in the music scene.'' And finally, let's not forget that Kleptomania, the clothes shop owned by Tommy Roberts and his partner Charlie Simpson was right next door at number 10 Kingly may have been off the main Carnaby Street thoroughfare, but it couldn't have been better situated to catch the eye of  every pop star who frequented the Bag O' Nails, so, they'd spill out out of the club at three or four o'clock in the morning and spot something that they liked in the window, then send someone around to get it for them the following day.

Wednesday, 13 May 2020

Carol Derry, Bill Fuller and the 4.30 Boutique┃430 Kings Road



While rewatching the dvd release of David Batty's 'My Generation' documentary a few months ago, I leisurely slowed down and paused on all of the fantastic archival footage filmed around Carnaby Street and the King's Road in the 1960s…which is exactly what I had wanted to do ever since frame after frame flashed before my eyes when the documentary—narrated and presented by Michael Caine, had screened at the IFI back in March 2018. Of the many images that caught my attention, one was of particular interest to me…it's just a cropped shot of a girl waiting on a friend outside Bazaar at 138a King's Road, Chelsea. She had already done some clothes shopping, but she hadn't bought them from Mary Quant…because as the camera panned across I noticed that the carrier bag she was holding came from 4.30 Boutique! 

The Sweet Jane blog ┃4.30 Boutique┃430 Kings Road

A carrier bag from 4.30 Boutique, 430 Kings Road, owned by Carol Derry and Bill Fuller.

What did I find so interesting about the sighting of this particular boutique's carrier bag you may ask?...because it doesn't look or sound like much, and was visible for less than a second. Well, 4.30 at 430 Kings Road, was owned by Carol Derry (26) and her boyfriend Bill Fuller (33)...and to my knowledge, for a period of time in the mid sixties they were the very first to trade as boutique owners at the now legendary location before 'almost' disappearing into complete obscurity. But thereafter, the landmark fashion outlet and the legacy of its future proprietors would be well documented and widely known. Beginning with Michael Rainey's 'Hung On You' after he had relocated from his Cale Street premises to 430 Kings Road in 1967, 430's reputation continued to gather momentum when it became Mr Freedom under the partnership of Trevor Myles and Tommy Roberts in 1969, that was followed by Trevor Myles' Paradise Garage in 1971, before completely changing ownership once more to become Malcolm McLaren and Vivienne Westwood's Let it Rock in 1972, Too Fast to Live Too Young to Die (1973), SEX (1974), Seditionaries (1976), and lastly, it became known as the Worlds End in 1980, and it remains as such to the present day. 

The exterior of Hung On You, after it had relocated to 430 King's Road in 1967. There are quite a few photographs of the shop at the previous Cale Street address, but very few available of it at this location. I scanned this one from Paul Gorman's highly recommended 'The Look' - Adventures in Pop & Rock Fashion (Sanctuary Publishing Limited, 2001). You can view some further images and information about Hung On You at 430 Kings Road in one of my previous posts On the Boutique Beat

I can't be certain, but I think the very first time I ever heard of 4.30 Boutique was around twenty years ago. I'd seen it mentioned very briefly in a couple of books from the period about the scenemakers and boutiques in sixties London, one published in November 1966, the others in May and July of 1967. At this point I don't have an exact launch or closing date for the shop, but they were definitely still trading there during the same time period as Granny Takes a Trip, which had opened further along down the road at 488 in February 1966. But long before Carol Derry or Bill Fuller took over the lease at 430 Kings Road, the premises in its many previous incarnations had initially been residential before becoming a pawnbrokers for several decades, it was also a cafe run by Ida Docker in the 1950s, a yacht agency, and a motor-scooter dealership until they came along, indelibly altering its course and establishing its future in fashion.

4.30 Boutique, 430 Kings Road. The boutique opened Monday-Saturday 10.30 am-6.30 pm, on Thursday's it closed at 1pm, and on Friday's it was open until 8 pm. It mostly sold girls clothes and accessories, but also stocked a good range of trendy belts for men.


I'm well aware that there was an abundance of boutiques throughout London during this period, apparently another seven new ones opened in this area between November 1966 and January 1967 alone, many were short lived and have disappeared without a trace, but while others came and went, something about this seemingly unlikely location had staying power! So I've always thought that the acquisition of 430 by Carol Derry and Bill Fuller was such a pivotal moment in both the cultural and fashion history of the street that it was a shame there was no visual record to document their presence there...I have of course searched regularly over the years, but never found anything and eventually gave up until I'd spotted the carrier bag, which inspired me to give it another shot..and as luck would have it, that very same day I came across not just one but six photographs!...all of which were taken outside the 4.30 Boutique. The images above and below are just three examples of the six photographs which turned up for sale as negatives on Ebay a few months ago. 

These photographs look like they may be outtakes from press publicity shots to me, and I also think that's got to be Carol Derry...and perhaps her partner Bill Fuller, although there is another mystery man visible inside the shop doorway and he's also in several of the other photos. Plus, I recently came across a snippet of archival information which mentioned that a 'Vivienne Parker' was also involved in running the boutique―a name that I hadn't previously heard of in connection with 4.30. But ultimately, it seems to be Carol and Bill's association with the shop that has just about stood the test of time.


Carol was the daughter of the test pilot John Derry, who is believed to be the first Briton to have exceeded the speed of sound in flight in 1948, her boyfriend and business partner Bill Fuller, was an ex-naval officer. Other than this, very little appears to be known about them except that their clothes were the cheapest in London next to Biba's, and certainly the lowest in the King's Road. Carol designed and made the clothes herself, and they also stocked a range of imported French designs. Summer skirts cost from 25 shillings to 2 pounds, and dresses from thirty-nine-and-eleven pence to seventy shillings. Trouser suits averaged in price from eight pounds to eight-pounds-ten, and there was also an extensive range of accessories available. All of which were mostly sold to their regular customers, largely made up of working class dollybirds who were prepared to spend between £6 to £10 pounds here every single week, in most cases that was probably about half or more of their wages...which astonished Carol Derry. 

I always try to accurately credit photographers, but in this case the name remains a mystery…as does the date that the photos were taken. I had initially thought 1965, but if you take a closer look at the window, you'll see possibly three lp covers, or more likely, three record company A&R promotional poster boards on display…it looks like The Beatles circa 1964 on the right, there's a Miles Davis promotional poster on the far left, and in the middle is Barbra Streisand with circa 1963 Barbra Streisand hair, or at least how it looked on the cover of The Second Barbra Streisand Album. As I've said previously, I think these photographs look like outtakes from some kind of press publicity shots, perhaps connected to the big announcement painted on the window...and upon closer inspection of the note on the shop door, they appear to be opening a coffee bar in the boutique at 2.30pm on Saturday.


The mysterious Bill Fuller no longer remains known only as Carol Derry's ex-naval officer boyfriend and business partner, and as it turns out, he is in fact the chap seen standing in the shop's doorway in the photograph above. I've come across quite a bit of new information on him since first posting about the 4.30 boutique a few days ago thanks to Steven Thomas, who happened to see a link to my original post on social media and commented that Bill also ran the Spot restaurant in the Kings Road. 

So, after some further research, I've discovered that he was quite the entrepreneur and that the 4.30 boutique was not his first or last business venture. After his naval career ended in 1955, he dabbled in farming for a brief period before giving it up and moving to London where he found employment as a copywriter at the Mather & Crowther advertising agency. But by 1962, he had started a portable florist business in Chelsea known as The Flower Bar (Paris & Lambert Ltd.), which he ran with his French wife Jeannine from the back of a converted and customised 1930s London taxi-cab that they had bought for a tenner―it was a business idea that British Pathé found both innovative and quirky enough to become the subject of one of their short newsreel films. However, his career path would soon after take yet another direction when Clement Freud hired him to run the catering operations at the newly revived Open Air Theatre in Regent's Park―a role which would last for six consecutive seasons. On the back of its success he would also acquire the catering concession at the popular La Discotheque in Wardour Street, and eventually began to make his mark in the culinary world. 

La Discotheque, 17 Wardour Street, Soho W,1., as seen in A Raver's Guide to discotheques, Rave Magazine, April 1966. 

At some point after 1962 his marriage to Jeannine ended, and he would later marry Carol Derry in 1967. It was around this time—which coincides with the closure of the 4.30 boutique, that he was invited by the impresarios Charles Ross and David Conville—managing director of the aforementioned Regent's Park Open Air Theatre, to open and run the Spot restaurant in the Kings Road, the first of three. He would eventually branch out on his own, becoming the sole owner of Spot III located on the Fulham Road. Upon his return to his native Yorkshire along with Carol and their children in 1979, he acquired The Drum and Monkey restaurant in Harrowgate, which he ran for the following 24 years before retiring in 2003.

Bill Fuller and his wife Jeannine selling flowers in Chelsea in 1962, from the back of a converted 1930s London Taxicab which they had bought for a tenner. I haven't managed to identify the model yet, but I think it may be one of the range of Austin London Taxicab's


(1967 - 1969)

(1). A rare photograph of the interior at Hung On You, 430 Kings Road, 1967. This was the changing room area, I had a conversation with former Hung On You employee Timothy Allen a few months ago and he told me that the custom wallpaper design (just seen) was based on the wall mural in Jean Auguste Dominique Ingres's 'Odalisque, Slave, and Eunuch' (1839). The original painting which was previously known under the title Odalisque with a Slave, is currently held in the Harvard Art/Fogg Museum collection. 

(1969 -1970)

(2).The exterior of the first Mr Freedom outlet located at 430 King's Road, Chelsea, which previously operated as Michael Rainey's Hung On You before his departure from the premises in 1969. The refit was handled by the incredibly talented art collective known as the Electric Colour Company, and was carried out over a few weeks in July. The shop sign displayed the 'Mr Freedom' name in red and black concertina lettering embracing the planet earth, which was painted in blue and green against a yellow background. A flag bearing the comic strip profile of detective Dick Tracey in appliqué and plastic, rendered in the style of Andy Warhol's 1960 painting of the same image fluttered above a pole, and on the ledge over the shop there was a 50% life size hollow resin sculpture of 1940s Western movie star Roy Rogers on the back of his rearing steed Trigger, the refurbishment created the perfect pop art environment for Tommy Roberts and Trevor Myles new venture. 


(3).Trevor Myles on his flocked Tiger Stripe 1968 Ford Mustang outside Paradise Garage, 430 King's Road, in 1970. Photo: Tim Street-Porter.


(4). Sales assistant Addie Isman (centre), and co-owner/designer Vivienne Westwood outside Let it Rock, 430 Kings Road in 1972. Photo: Masayoshi Sukita.


(5).Too Fast to Live, Too Young to Die, 430 Kings Road, London, 1973.

(1974 -1976)

(7). The shop's legendary sales assistant Jordan, photographed standing in the doorway of Sex, 430 King's Road, London, Photo by Sheila Rock.  


(8). Seditionaries: Clothes for Heroes, 430 Kings Road, London.

(1980 - To Date)

(10). Worlds End, 430 Kings Road, London.  Photo by Paul Burgess.

Image Credits, Links & Further Reading

All images scanned by Sweet Jane from the following publications: Hung On You exterior and interior from The Look ― Adventures in Pop & Rock Fashion by Paul Gorman, Sanctuary Publishing Limited, 2001 edition. Mr Freedom exterior from Mr Freedom Tommy Roberts British Design Hero by Paul Gorman, published by Adelita Ltd, 2012. Trevor Myles/Paradise Garage from The Look ― Adventures in Rock & Pop Fashion by Paul Gorman, published by Adelita 2006...(yes, so good I've purchased it twice - this is the recommended updated edition!). Let it Rock (1972) from Vivienne Westwood by Vivienne Westwood & Ian Kelly, published by Picador, 2014. Too Fast to Live, Too Young to Die from Punka life apart by Stephen Colgrave and Chris Sullivan, published by Cassell & Co, 2001. Jordan outside Sex, from Boutique LondonA History, King's Road to Carnaby Street by Richard Lester, published by ACC Editions, 2010. Seditionaries  from Vivienne Westwood by Vivienne Westwood & Ian Kelly, published by Picador, 2014. Worlds End from Satellite Sex Pistols  by Paul Burgess & Alan Parker, Abstract Sound Publishing, 1999. 4.30 Boutique images courtesy of the Zafira88 Old Images Ebay Shop. 4.30 carrier bag screen shot via My Generation (Dir. David Batty - 2017). 

Discover more about the story of  Paradise Garage created by Trevor Myles and his posse of designers on the rebound from his first love Mr Freedom over on the magnificent Wonder Workshop. My review of Mr Freedom Tommy Roberts British Design Hero by Paul Gorman, published by Adelita Ltd, 2012. View some film footage of the Let it Rock stall at the London Rock 'n' Rock Show at Wembley Arena, 1972. Examples from the Seditionaries: Clothes For Heroes Mail Order form. Defying Gravity Jordan’s Story by Jordan and Cathi Unsworth published by Omnibus Press 2019. Punk's Original Provocateur - The Life and Times of Malcolm McLaren by Paul Gorman, published by Constable 2020. More on the rise and rise of the fashion boutique in some of my previous posts: The Carrot on Wheels David Bailey's Boutique! (1965). The Birdcage Boutique Nottingham (1965). The British Boutique Boom (1966). Gear Guide A hip-pocket Guide to Britain's Swinging Fashion Scene (1967). Jenny Boyd on the Kings Road boutique beat in 1967. The Fool and Apple Boutique (1968). Apple, the Beatles' London boutique is the beginning of a whole new Beatle empire! (1968).  And finally, The Boutiques Business (1970).