A 1969 advertising feature for Simpson's of Piccadilly, to show their take on how ski-ing had turned from a mere sport into a 'bold new slant on the high life'. Simpson's department store, established by Alexander Simpson in 1936, was originally intended to serve as a flagship for the S. Simpson menswear brand, but a year after opening they designated the fourth floor of the incredible Joseph Emberton designed building to womenswear. The store was also the inspiration behind the television sitcom ''Are You Being Served?'' which was co-written by Jeremy Lloyd, who had worked there for a brief period in the 1950s before pursuing a career as a scriptwriter and actor. More images and further information available via the links at the end of the post.
Breakaway to Ski
The Palace Hotel is the grandiose temple of the St. Moritz scene and Simpson's the centre of fashion for the devotee. Unquestionably. At the Palace Bar on the Kings Club, the international ski world emphasises the strong accent on the apres. And listening to the cabaret, Aznavour or Francoise Hardy, perhaps, the snow outside seems a long way away. Until morning.
His anorak: Burgundy, white trim 'wet-look' nylon £23. Also Black/White. Her tunic: White Acrylic fur with red Polyamide trimming; £26. All from the Breakaway shop at Simpson of Piccadilly, London W.1. Their cigarettes: 'St Moritz' the luxury light virginia cigarette with a touch of menthol.
RIGHT His dinner jacket: Black velvet; £28, His dress trousers: Black mohair and worsted; £13. Her dress and trousers; Silk satin snake print; £80 15s. His clothes from Trend. Her clothes from the Summer House, at Simpson of Piccadilly.
ABOVE: Her jump-suit; Black crepe rayon jersey; £47 5s. His clothes from Trend. Her clothes from the Summer House, at Simpson of Piccadilly.
IMAGE CREDIT & LINKS