Sunday, 16 October 2016

Pop Style! (1965)



In this exuberant year of crazy haircuts, above-knee skirts and giddy stockings, the fashion designers in search of something even further out have turned to pop art. A dozen Junior Miss firms are busily running up little sleeveless shifts to serve as human canvases for the carefully delineated mundane objects which pop artists love to glorify. The dresses display a man's waistcoat and watch, beads and zippers, and for a real clincher, that famous can of soup. Pop fashions already have it made in the U.S. where teenagers are collecting them as avidly as their elders collect painted classics by pop masters like Warhol and Lichtenstein. According to visiting Londoner Jill Stuart, who poses here, they are a threat to those invading far-out styles, the French Yé-Yé's and her hometown Chelsea look.

Jill Stuart wears a simple cotton dress (Crazy Horse, $15) printed in pop art style. Her vest a parody of real ones worn by the British singing pair, Chad and Jeremy. Chad is Jill's husband.

Bold polka dot collar and tie and out-sized hip belt are screen printed on above-the-knee shifts each $15, Bandbox Junior Petites. (*The dress on the right was yellow with a red printed belt). They are worn here by Jill (right) and American teenager Paula Feiten with no other accessories but their swinging, shoulder length hair, black stockings or boots.

Giant zipper pretends to fasten front of dress (Crazy Horse, $15) - kidding, in pop fashion, about one of the most practical and unglamorous parts of apparel. (Real zipper in back doesn't show.)

Glamorous beads cover most of facade of dress (Kelita $15) contrasting with Orphan Annie black stockings. 

Another example of the printed bead dress by Kelita (above), in colour this time round, for the full 'Pop Art' effect! 

Some of the most famous pieces of pop art are Andy Warhol's paintings of Campbell's soup cans. He has made 32 oils of this familiar first course, and has sold them for $1,500 each. He also autographs actual 12¢ cans of tomato soup, selling them at $6 each. But this dress by Crazy Horse costs only $15.

All images scanned By Sweet Jane from LIFE Magazine, 26th February 1965. All photographs by Fred Eberstadt. All information courtesy of the original article. Except for the colour example of the Kelita printed bead dress, which I scanned from Sixties Fashion, from 'Less is More' to Youthquake by Jonathan Walford. Read about how Warhol's work influenced our wardrobes here. Discover more about The Fabric of Pop Exhibition at the V&A in 1974 here.  Examples of Geometric Pop Designs by John Kloss here. All about Chad & Jeremy’s Double Life here and view some more examples of Jill Stuart modelling in 1965 on Mini Mad Mod 60s here, and Ford Model Paula Feiten here. You'll find Cathy McGowan & Ready Steady Go - a key component in the emerging British pop and fashion scene here Some New York Pop Fashion from 1971 here. Pop Goes the Easel-A portrait of pop artists Peter Blake, Derek Boshier, Pauline Boty & Peter Phillips (documentary 1962) here. And finally, view Andy Warhol-The Complete Picture (a documentary) here.

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