Wednesday, 6 July 2016

Good Strong Coffee 1968



A kaleidoscopic 1968 cinema short produced by the advertising agency Batten, Barton, Durstine & Osborn advocating the use of coffee as a stimulant! The film features some fantastic Swinging London locations, psychedelic visuals and 'beautiful people' wearing beautiful clothing (I'm pretty sure I spy an Ossie Clark outfit...or two). Intriguingly, it doesn't seem to promote any specific brand in particular but it is quite possibly the best advert for the stuff that i've seen in a while...not that I needed too much persuading in the first place! Watch Good Strong Coffee (1968) in its entirety on the BFI's excellent Other Grooves collection here.





































































                                                
                                                    IMAGE CREDITS
All screen shots by Sweet Jane from Good Strong Coffee (1968) by Batten, Barton, Durstine & Osborn courtesy of the BFI's Other Grooves,models/actors uncredited. Visit the BBDO advertising agency's website here, Check out the BFI's Other Grooves entire Collection here. View some images from I'll Never forget What's isname (1967) starring Oliver Reed as a disillusioned London advertising executive who revolts against his career and escapes into Swinging London on one of my previous posts here, A Brief History of Psychedelic Light Shows on the excellent Liquid Light Lab blog curated by Steve Pavlovsky here. You'll find some Ossie Clark designs here & also hereWe need to talk about caffeine, great coffee scenes in movies here and finally Watch Coffee and Cigarettes (2004) by Jim Jarmusch here

4 comments:

  1. Sweet Jane,
    Any idea if this was made for the cinema screen ? When I was a kid, some of the best ad's could only be seen at "the pictures" and I get the impression that was where "the big money" was spent. Great selection as always.

    ReplyDelete
    Replies
    1. Thanks a mil Kosmo! No idea of the details unfortunately but I think you're right, i'd say this was definitely made to be screened at the Cinema, I remember those adverts myself, always thought they added to the cinema going experience..it certainly has that feel about it, especially the voice over, bizarre that no specific brand in particular is being advertised though!

      The company that made it are still going strong, I had a quick look on their website to see if there was any extra archival information but couldn't find anything..(but i did notice that the BFI name credits seem to have picked up a couple of typos along the way)..I'd love to know where that location at approx 57 secs is, looks interesting..any ideas?

      Delete
  2. Can't help with the locations, but I can tell you the motor is a FordGT40 - full disclosure, I asked a pal of mine Jules Balme, who is something of face on the British Classic Car scene.

    ReplyDelete
    Replies
    1. I had been wondering about that too..amazing looking motor..thanks for the info!

      Delete