Wednesday, 6 July 2016

Good Strong Coffee┃A kaleidoscopic cinema short set in Swinging London (1968)



A kaleidoscopic cinema short produced by the advertising agency Batten, Barton, Durstine & Osborn in 1968, advocating the use of coffee as a stimulant! The film features some fantastic Swinging London locations, psychedelic visuals and 'beautiful people' wearing beautiful clothing...I'm pretty sure that I spy a young Bruce Robinson in the lead role, plus an Ossie Clark outfit or two. Intriguingly, it doesn't seem to promote any specific brand in particular, but it's possibly the best advert for the stuff that I've seen in quite a while, not that I needed too much persuading in the first place! Watch Good Strong Coffee (1968) in its entirety over on the BFI's excellent Other Grooves collection. 

All screen shots by Sweet Jane from Good Strong Coffee (1968) by Batten, Barton, Durstine & Osborn courtesy of the BFI's Other Grooves, models/actors uncredited, although the male lead looks remarkably like a young Bruce Robinson. Visit the BBDO Advertising Agency's website. Check out the BFI's Other Grooves Collection. View some images from I'll Never forget What's isname (1967) Starring Oliver Reed as a disillusioned London advertising executive who revolts against his career and escapes into Swinging London. There's A Brief History of Psychedelic Light Shows on the excellent Liquid Light Lab blog curated by Steve Pavlovsky. You'll find early examples of Ossie Clark designs in my some of my previous posts Bedsitter Girl - Jane Asher in Nova (1966) & also The 21 Shop (1965). We need to talk about caffeine―great coffee scenes in movies. And finally, watch Coffee and Cigarettes (2004) by Jim Jarmusch.