Sunday, 22 February 2015

Eurofashion (1968)


On November 8 (1967), a panel of judges from The Sunday Times Magazine chose the ten finalists (their work is shown below) who will compete in the British heats of The Sunday Times Magazine Eurofashion Competition. The response to this contest (the first in which entries from 12 other European countries will compete in the international finals) was even greater than for the one we ran last year when over 3000 people entered. And this year the judges felt the standard of work received was even higher than for the last. Each of the finalists will now make up the three designs shown on their card and these will be judged by a panel of young fashion designers - including John Bates, Gerald McCann and Roger Nelson - who will make the first three awards. The first prize-winner of this heat not only gets  The Sunday Times Magazine cheque for £100, but will go forward as our representative to the Eurofashions finals on March 21 which will be televised by the BBC from the Deating Hall of the Oxford Union.

Although the Eurofashion International final was televised by the BBC, I couldn't find any trace of film footage, however, while I was researching the event I came across a photograph of the winning entry from the Irish participant Glynis Miller (a graduate of The Grafton Academy of Fashion Design in Dublin) published by the RTÉ Guide in February of 1968, and also a photograph of model Paulene Stone wearing the black dress with midriff detail by Anne Bonnar as illustrated in the The Sunday Times Magazine article.

Three Eurofashion designs by Irish finalist Glynis Miller, a student of The Grafton Academy of Fashion Design, Dublin.

Oxford England: Twenty - one - year - old Anne Bonnar, a student at the Newcastle College of Art, makes a final adjustment to the dress she has designed for model Paulene Stone ― and Britain ― in the international Final of the Eurofashion '68 contest, which took place at the Oxford Union Debating Hall here tonight. The final of the contest―open to young men and women under 23 who do not make their living by designing or sewing is the culmination of national contests held simultaneously in 12 participating countries during the past six months, 21st March 1968.

All images & orignal text scanned by Sweet Jane from The Sunday Times Magazine, January 7th, 1968. *except for the illustrations by Gynis Miller courtesy of the RTÉ Archive & the final photograph of Anne Bonnar with Paulene Stone courtesy of TopFoto Archive.

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