Saturday, 12 July 2014

Italian Fashion Illustration | Gebrauchsgraphik International Advertising Art (1971)

Italian Fashion Illustration


A few of my favourites from a six page article about Italian fashion illustration, which were originally published in Gebrauchsgraphik International Advertising Art in February 1971. These type of illustrations would have been distributed by The Centro di Firenze per la Moda Italiana to representatives of the international press attending fashion shows staged in Florence at the beginning of every season. They were printed in hand-bill format with comments in three languages on the back, comprising of various keywords, plus the names of the fabrics and shades characterising the new collections, as well as the names of participating manufacturers of fashionable accessories and cosmetics. I have to say, as charming as the final black and white illustration is, in its own way...I couldn't help noticing that it also looks remarkably similar to the illustration by Urs Landis for French Vogue in 1970, an example of which you can view beneath it. 

DE PARISINI, of Santa Margherita. Gianni Versace designed for De Parisini around this time.


 Greta '70 - CLAIRMONT'S, Naples.


     CHARADE, Genoa.

 DE PARISINI, of Santa Margherita.

     SARLI, Naples.


Sweet Jane Blog: Urs Landis illustration  French Vogue 1970
   Urs Landis for French Vogue, 1970.

All images scanned by Sweet Jane from Gebrauchsgraphik, February 1971. Except for final illustration by Urs Landis which was scanned from Fashion Drawing in Vogue by William Packer, but originally published as part of a beauty editorial in French Vogue, 1970.

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