Travelers heading for the sun can now get added mileage out of their horoscopes. An ascending interest in all things astrological has hit the fashion world. The Horoscope of Fashion currently underway in New York City at Lord & Taylor is an international Pandora's box of the occult, spilling out everything from pot holders (one per sign) to Emilio Pucci's brilliant new resort prints. When L&T asked designers to focus on the cosmos, they reacted in individual horoscopic fashion. In Florence, Pucci, a Scorpio, delved into his library of the ancients, emerged with prints from Babylonian signs. In Rome, Lydia de Crescenzo, a Gemini, fell back on Agrippa's 16th-century Strange Medical Gallery for flower symbols she embroidered on sundresses. And Cole of California's Margit Fellegi, a Leo, captured American cartoons that suit, for swimming, people of any sign.
AIR signs are the idealists of the horoscope, usually intellectual and dispassionate in judgement. At the same time, they are lively and sociable. Gemini (May 21-June 21), Librans (September 23-October 23) and Aquarians (January 20-February 18) are likely to be interested in the occult sciences, would be naturally drawn to Nicoletta de Roma's denim play dresses ($38) with astrological data on the bibs.
WATER signs are mercurial, highly intuitive, some times perceptive to the point of being psychic. They are sensitive and emotional, often poetic and spiritual. Cancerians (June 22-July 22), Scorpions (October 24-November 22) and Pisceans (February 19-March 20) have a natural affinity for the ocean, so Cole of California's swimsuits (bikini $23, blouson $36) would fit these sea worshipper's fishing for futures.
All images & original text scanned by Sweet Jane from LOOK magazine, November 1967. Original feature by Jo Ahern Zill. Photographed by Horn/Griner.