Thursday, 15 August 2013

Apple Clothing | Apple Boutique | Rave Magazine (1968)



Apple Boutique at 94 Baker Street, London, W.1 is a wonderland of the way-out both inside and out! The appearance of the boutique stops passers-by in their tracks, and inside you can rummage through piles of exotic, ornate gear, designed and made mostly by Simon and Marijke, Beatle friends and part owners of the boutique. Here RAVE fashion girl Lee shows you some Apple clothes, photographed in Apple!

The Beatles'  Apple Boutique in London's  Baker Street.


Deep green velvet waistcoat called "Flipster" that fits tightly under the bust, and has the added flippancy of a tassel at the back! Price 4gns. Matching velvet skirt, circle shaped, short and full, Price 5gns. Brilliant yellow satin blouse called "Daisy", £4 10s. Ornate jewelled bangle, £1 7s. 6d. and headscarf, 15s. 6d.

Design in shades of pink for a wool dress in a beautiful soft fabric. The puffy sleeves add a medieval touch. It's called "Fatima" and costs 9gns. Rope necklace, £1 17s. 6d. Bell belt wound in hair, 4gns. Narrow bangle, 1s 6d.

Dress in tiered crêpe called "Sunflower" (there's a huge purple crêpe sun on the bodice). Price £8 18s. 6d. It's worn eastern style over a long skirt, £4 14s. 6d. Headscarves, 15s. 6d. and £1 19s. 6d.

All images scanned by Sweet Jane from an original article by Jeremy Pascall for RAVE Magazine February 1968. All Photographs by P.L. James. View some of my other posts about The Fool and Apple Boutique (1968); The Fool Design Collective (1967); Felicity Green on the Flower Power fashion scene (1967)

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