Romantic Fashions in Atlantic City
Atlantic City, that granddaddy of all shore resorts, is a place of warmth and whimsy, of sun-bleached boardwalks and grand if slightly tatty architecture, where a hotel may take the shape of an elephant, and the ghosts of vacationers past - Diamond Jim Brady was one - stalk the verandas. Atlantic City is also the natural setting for this season's nostalgic fashions. Updatings by designers, ranging from Elder master Norman Norell to the off-beat young, recall a time when every lady bore a parasol. And though unabashedly romantic, the styles are fresh as the salt beeeze, saved from being saccharine by a sense of simplicity and, ocasionally, humor.
Baring a lot of modern back is a frilly play outfit ($25) by Jeannemarie Volk. The top, which is derived from a pinafore, ties over a pair of bikini pants. A don't go near the water suit, it is in spirit and intent a complete contrast to the classic maillot.
Perched on the penthouse balcony of the Shelburne Hotel above the boardwalk, model wears an organdy outfit ($125) by Adolfo, who also made her hat and belt.
Behind the linen dress above ($495 from John Moore) stands a two-storey high elephant, once a honeymoon hotel.
Girls holding parasol-like umbrellas are wearing matching striped raincoats ($250) by Donald Brooks. Water resistant curls are wigs made of Dynel by Reid Meredith ($26).
Bikini cover - up copied from 1910 motoring duster is by Gayle Kirkpatrick ($159).
Straw-hatted girl in a vest-topped midi dress, from Geoffrey Beene ($190).
Juggler stands in front of Steel Pier's mystery ride and wears fancy sleeved mini, Betsey Johnson ($34).
All images scanned by Sweet Jane from LIFE Magazine May 1968, photographed by Richard Davis.