Saturday, 24 September 2011

Raquel Welch, Heinz Edelmann, The Yellow Submarine. Twen Magazine (1968)


Raquel Welch,  Heinz Edelmann, The Yellow Submarine

A great issue of Twen, published in January 1968, it features Raquel Welch on the cover, an interview with Heinz Edelmann about his artwork for The Beatles' Yellow Submarine movie, plus some fantastic fashion editorials and lots of other gorgeous 1960s art and illustrations throughout, including a double page illustration of 'Ringo in Wonderland' which measures 21" x 13¼".  This issue seems to be quite scarce at the moment, but occasionally a copy turns up for sale on Ebay, however, incase you haven't managed to find one yet, this is a brief glimpse of the aforementioned contents.

Raquel Welch photographed by Terry O' Neill

Ringo in Wonderland-Yellow Submarine illustration by Heinz Edelmann (actual size 21" x 13¼" , click for larger image) .                                                                                     

 Also a double page illustration 21" x 13¼"  .



   All images scanned by Sweet Jane from Twen  January 1968.


  1. Nice selections. Could we see the rest of the Heinz Edelmann interview?

  2. Hi, thanks..I just happened to have the 1st page of the interview already scanned,hope that's of some use to you for now,i'll try get around to the rest when i find the time. (They have to be photographed because the page size is too big in comparison to my scanner )

  3. Here's the translation:

    The Beatles like never.

    Twen illustrator Heinz Edelmann draws the first color animated film in London on The Beatles.

    The history of " Yellow Submarine".

    Twen discovered it. In six months Heinz Edelmann will be world famous on the first night the Beatles animated film opens in New York cinemas. The title: "The Yellow Submarine". Heinz Edelmann works on this film as art director. It employs 33 animators. The film music comes from the Beatles, twelve songs, four written particularly for the film. Production
    costs: four million Marks. Marielouise Jurreit visited Heinz Edelmann in the studio of the London production, TVC. Here is the report.

    In drawing Heinz Edelmann had only three. And is annoyed by it to this very day. His first Comic strip "Nimzowitsch, history of a boy with four Arms" he drew at 14. It did not inspire anybody. Edelmann's father blames himself still that he did not become a football player. Supported by an art professor at the Dusseldorf academy who refused him a scholarship - too untalented. Now 33, he stands before a World career.

    The message to draw the first Beatles animated film met Heinz Edelmann late in the evening in his studio in Dusseldorf. It wanted him to fly the next day on vacation to Tunis and squat with his family (Mrs. Anna and daughter Valentine) on suitcases. The caller arrived, Charlie Jenkins, at 26, already one of the most successful animated film specialists. He had seen Edelmann illustrations in Twen and recommended it as the only work "that will succeed with the Beatles, artistically and in the cinema".

    History happened a half year ago. But in London the film project, "The Yellow Submarine", was kept as secret as the private number of Her Majesty; only the Beatles and (with exclusive permission) Twen were allowed to see the first scenes. Paul McCartney's first words; Heinz is our Dali". And then all with one voice,"Heinz, your the Beatles are terrific - marvelous!"

    Heinz Edelmann turned his back on the alleluias. There were six weeks however, of more drafts of Ringo, John, Paul and George "until the figures matched". He wanted to get a picture of them that would not spoil the sight of the originals. (Continued on page 50.)

  4. Thanks for the translation, much appreciated ; )

  5. I'll be glad to do the rest of it.

  6. Here's the next page, I'm ready for another.

    Edelmann's success did not come by chance. In recent years the European graphic character has already focused on "Edelmann-y", with many colleagues copying his drawing style.

    "Bizarre" is a most hateful word to Edelmann, the Friend and Fiend show in him equally. He vehemently insists that he was a man without qualities. The only highlights of his life are quite a few unhappy encounters with the arts. in Dusseldorf's Art Association, where he earned money as a night watchman and laborer, he dropped a Rembrandt, carved a Modigliani and sawed off a Marini.

    When he talks about himself, he duly understates " I am a dime artist who takes the commercial art too seriously." He designed posters, book covers, textiles, (as the first philosophical dry cloths) and more recently the advertising campaign for the plastic Hostalen. Since December 1962, he has worked constantly for Twen.

    As Edelmann, in the studio of the biggest European animated film company TVC, read the screenplay for the Beatles film, he found only the preface wonderful. The plot was a Broadway precious tearjerker, in which the Beatles were to be beguiled by raging mermaids. Also, Edelmann did not like the scene instructions. He did not want "plankton trickling on pastel pink coral" and resigned. (Later, three more times.)

    In one night, he enriched the script to 479 blue villains: the Blue Meanies, a wicked nation that is blue with rage about flowers, butterflies, music and everything beautiful in this world. Edelmann: "Of all evil, German had to smuggle the evil in the film."

    After a dozen authors, including three Broadway-authors, an American Yale professor of classics, the American producer Al Brodax himself, director George Dunning and art director Edelmann lined up gag after gag, this is what happens in the movie:

    A peaceful, serene, flower-power, pop music and love, love, love people living in Pepperland, are invaded by a tribe of villains, Edelmann's Blue Meanies. After the battle Pepperlanders all have become stiff and gray. The reason for war was the Blue Meanies hatred of Pepperland's music. Only Old Fred, an old sailor, can escape in a yellow submarine. He asks the Beatles for help. After long wanderings and adventures, the quartet release the musical instruments of Pepperland, guarded by the Blue Meanies in a concentration camp. The four play the national anthem of the country ("Sergeant Peppers Lonely Hearts Club Band") and bring the people back to life. It all ends happily, because for the Beatles, it is even possible to convert the Blue Meanies to pop.

    The Blue Meanies have blue coats, wear Mickey Mouse hats and are divided into different troops.
    The artillery are the Bonk, long, thin fellows, who throw big green apples at everyone who smiles, 99 numerical-

  7. Thanks again for the translation, unfortunately now that it is translated, i've
    realised that there are pages missing !!! Well obviously, because the interview couldn't just end there..for some reason the pages that contain the interview aren't numbered but others are and the magazine itself should have a total of 103, on closer inspection i've noticed that someone has very carefully removed some with a blade..i reckon about 5 in total (but i'm losing 10 in reality because of double side printing).

    As you can imagine..i'm not exactly happy about this..I bought the magazine online about 5 months ago, it was expensive enough as was the international shipping, the guy selling it seemed to give a fair description, or so i thought at the time.

    I'm not sure if he was aware of it, he did have some negative feedback
    and cancellations on sales of other Twen magazines but they were all because of the high shipping costs and his reluctance to combine shipping. Feelin' a little bit ripped off but that's part of the risk you take when you buy online i suppose : (

  8. I also tried to buy this online but was driven away by the price. I can send an poor image (don't know how to include it here)of what is likely one of the missing spreads, Ringo's head with one column of unreadable text.


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