THE QUANT FORMULA IN FASHION
'People tend to think that I design rather tough clothes, but nothing could actually be farther from the truth. Naturally, within the Ginger Group range I feature trousers and trouser-suits, but a large proportion of the Collection is always strictly "pretty".'
Left: Long-line apricot dress, ruffled in white, called Marshmallow 9½ gns. Right: Drawstring-tied blouson, primly collared and cuffed, called Snowball, 9½ gns.
Left: Puritanical smock-dress (worn back to front for this photo shoot), called Porridge, 7½ gns. Middle: Lilac and white dress, narrowly-bowed in white, called Darling, 9½ gns. Right: Straight-laced look, feminine-frilled, called Carruthers, 9½ gns. (note..all the dresses featured are made in an open-weave rayon fabric.) Accessories: White crêpey stockings by Mary Quant for The Nylon Hosiery Company, 6s.
IMAGE CREDITS & LINKS
All images scanned by Sweet Jane from a Honey Magazine Special 1967. All photographs by Peter Mullett. View Part Two of On The Quant Wavelength. And also some of my previous Quant related posts Twiggy & The Dandy Look - (1967); Queen Magazine 1968: Ossie Clark & Mary Quant; The 21 Shop: Vogue October (1965) - Mary Quant, Foale & Tuffin, Ossie Clark, James Wedge, Gerald McCann; Young Pacesetter (1965); and Knickerbocker Glory (1970). Update: 7th June 2018—the V&A have announced a forthcoming Mary Quant Retrospective Exhibition, opening 6th April 2019 until 8th March 2020. The exhibition will bring together over 200 objects, drawn from the V&A’s extensive fashion holdings, which includes the largest collection of Mary Quant garments in the world, as well as the designer’s personal archive and important international loans, the majority of which have never been on public display. To help the V&A bring the exhibition further to life, the museum is also launching a #WeWantQuant public call-out to track down rare Mary Quant garments and gather personal stories.