Tuesday, 21 May 2013

Vintage Advertisement: Ace Clothing Poster - Eiiche Hasegawa 1971

                       

                                   All CLOTHING FOR ENJOYMENT ACE MEN'S WEARING!

This is a full page advert by a Japanese artist named Eiiche Hasegawa which featured in the January issue of Gebrauchsgraphik International Art magazine from 1971. It was a prize-winning poster design in the 18th annual exhibition of the Japan Advertisement Artist's Club Tokyo. Unfortunately apart from the name credit there wasn't any other information about the artist and so far I haven't been able to track down anything. Fantastic work though, I like the mix of collage and graphics...and I'd be quite surprised if there isn't a psychedelic colour version of it out there somewhere waiting to be found.







                                                            IMAGE CREDITS

Image scanned by Sweet Jane from Gebrauchsgraphik International Advertising Art  January 1/1971. Poster design by Eiiche Hasegawa.

Saturday, 18 May 2013

Beauty Goes Out On A Decorative Limb - 1966


The beauty business is going out on a limb these days. Cosmetic firms, rushing to fill the empty spaces caused by the hike in skirt lengths, are providing products that dramatize and prettify legs. More challenging is the painting process, here a girl not only has to be handy with a brush but also limber enough to pull the leg up into working position-or run the risk of painting everything upside down. For sometime now, adventurous girls have been decorating their legs all on their own, with rouge and eyebrow pencils. Such rudimentary approaches are replaced now by more sophisticated procedures. Basic to the new beauty in leg make-up, a base similar to that used on the face, which not only covers blemishes but can be shaded to create shapelier contours. From here on, things get giddier. Revlon sells a kit selling colours and brushes and also distributes sketches made by Joe Eula who designed the butterflies below. Max Factor suggests painting on an eye to match your own: Faberge promotes Western brand marks; Viviane Woodard proposes drawing a favourite hobby; and Estée Lauder likes to blaze a comet trail with iridescent beauty marks.




               Butterflies (above) are painted over make-up base . Base $5 and kit $6.50 are from Revlon.  




            Paste on decals (above) suggest a Betty Boop face. Decals cost $ 3 and $5 at Michel Kazan.




Well turned leg is entwined by Joe Eula's snake, a colourful companion to the silver dress by Betsey Johnson $35. The make-up base and paints don't rub off, are soap and water soluble, so it will all come out in the wash.




                                                            IMAGE CREDITS

All images and original text scanned by Sweet Jane from LIFE magazine May 1966. Photographs by Milton H. Greene.

Thursday, 16 May 2013

Vintage Illustration: Milton Glaser 1971










                                                              IMAGE CREDITS

Image scanned by Sweet Jane from Gebrauchsgraphik International Advertising Art January 1/1971 B 3149 E.     Illustration by  Milton Glaser.  (Note: the scan didn't quite pick up the colour, in reality the lightest area is actually a metallic silver).

Tuesday, 14 May 2013

Plexus: Issue No.30 December 1969




















                                                            IMAGE CREDITS

All images scanned by Sweet Jane from Plexus No.30 December 1969. Cover illustration by Bonneville, additional illustrations by Graham Rogers.




Saturday, 27 April 2013

Gear Guide 1967... Who's Who in Carnaby Street & Kings Road etc.







To those of you who have gazed longingly at this cover in various 1960s fashion source books over the years or for anyone who eventually found a tattered copy of it listed on ebay (usually for sale at an exorbitant price) only to have it snatched away from your virtual grasp by another bidder seconds before the auction ended, you'll be happy to know that those days are well and truly over!  Gear Guide: a hip-pocket Guide to Britain's Swinging Fashion Scene originally published in May 1967 is currently back on the book shelves, lovingly restored to it's former glory and available at an extremely reasonable cost thanks to Old House Books who have recently republished it. The title accurately describes the contents - it is a concise guide to the most notable shops around at this point in time, quite similar in many respects to Millicent Bultitude's Get Dressed which was published a year earlier, as both books were a response to the burgeoning boutique scene which had emerged in London throughout the decade. However, while  'Get Dressed' covers an array of shops from various locations around the city, the Gear Guide narrows it down considerably, focusing the attention on Carnaby Street in Soho where the new fashion scene originated and also on the King's Road in Chelsea which by 1967 had become an equally strong contender in it's own right.








The book consists of 72 pages plus folded endpapers, and is interspersed throughout with some great illustrations, photographs and maps, there is also an informative introductory chapter which describes in detail how the boutique trend initially began and developed. It covers all of the John Stephen shops, as well as Gear Boutique, Bazaar, Donis, Dandie Fashions, I Was Lord Kitchener's Valet, Top Gear and Countdown, Just Men, Lady Jane, Granny Takes a Trip, Foale & Tuffin and Simon Shop etc plus one or two others that I wasn't previously aware of such as Hat Gear (Men and Girls) 12 Ganton Street. It also features 4.30 (Girls Boutique) run by Carol Derry located at 430 King's Road which apart from a brief mention in Get Dressed and The Young Meteors by Jonathan Aitken is still a fairly unfamiliar one to me, it sounds really interesting but seems to have been quite short lived as most of these boutiques were and the premises would soon become the location for Michael Rainey's Hung On You (1967-1969) and thereafter Tommy Roberts' Mr Freedom outlet (1969-1970). The closing chapters discuss the current fashion trends, noting that although the idea of 'functionalism' was quite strong with an emphasis on simplified mass produced designs in disposable materials, 'Revivalism' was equally prominent, it also looks towards possible future fashion trends. So, all in all, a very worthwhile acquisition and a unique insight into boutique culture from this period. The Gear Guide can be ordered directly from the publisher here.




I Was Lord Kitchener's Valet 15 Fouberts Place.




















                                   * The original back cover of Gear Guide published in 1967.




                                                              IMAGE CREDITS

All images scanned by Sweet Jane from Gear Guide 1967 by David Johnson and Roger Dunkley, Drawings and design by Julia Stone, Photographs by Bob Baker, published by Old House *except for the original back cover of Gear Guide which was scanned from Boutique a 60s Cultural Phenomenon by Marnie Fogg.


                                                                         LINKS
                            Gear Guide 1967 is also available for sale online through Amazon here.
                   The entire catalogue of Old House Books can be found on the publishers website here.
                  Some of my previous post about the British Boutique scene, including information about  
                                          Get Dressed by Milicent Bultitude can be found here.

Sunday, 21 April 2013

John Kloss - Geometric Pop Design 1966





Some really great examples of John Kloss's geometric pop art inspired designs, I've put this post together from two separate publications which featured his work, as it was evident that both photographs originated from the same photo shoot by Henry Grossman. They were taken in the designer's apartment in May 1966, the canvas in the background is by pop artist Robert Indiana, a friend of Kloss's who, like so many other creative types was also a resident at the Coenties Slip building in Lower Manhattan at the time. Kloss had originally studied architecture in his native city of Detroit before moving to New York, he then turned his attention towards fashion design. After graduating from the Traphagen School of Fashion he moved to Paris where he apprenticed with couturier Bob Bugnand (1957-58) and also with Serge Matta. In 1959 he declined an offer to work with the long established firm of Nina Ricci, opting instead to design with Lisa Fonssagrieves, former top fashion model and wife of the photographer Irving Penn, who had launched her own design label a couple of years earlier. He eventually established his own successful business in the early 1960s, the influence of the pop art movement from this period abounded in his work to great effect, so much so, that when Yves Saint Laurent launched his Mondrian inspired collection in 1965, the New York Times claimed that Kloss had achieved the same result two years previously. Kloss also specialized in lingerie design for which he received two Coty American Fashion Critics Awards in 1971 and 1974. 




Behold the latest in underwear, all stylish and pretty with outer-wear flair. This new lingerie is the work of designers in the ready-to-wear field who are no longer content to stick to what shows. Nor are their effects intended necessarily to be worn only under their own designs but rather to be a stylish extension of their personal point of view. Shown here with a Robert Indiana painting are designer John Kloss's off-beat Romper-slip (Cira $16) and equally geometric dress ($135).




                                             John Kloss dress ($135) and matching lingerie.





                                                             IMAGE CREDITS

Images and original text scanned by Sweet Jane from Radical Rags Fashions Of The Sixties by Joel Lobenthal and LIFE Magazine may 6th 1966. Photographs by Henry Grossman. Models Ulla Bomser and Colleen Corby.


                                                                       LINKS


A John Kloss dress worn by fashion journalist Marit Allen which was featured in British Vogue  May 1966 can be found in the V&A collection here.
The Metropolitan Museum of Art also have a wonderful selection of his work from this period in their archive which can be found here.
A biography of the artist Robert Indiana and a catalogue of his work can be found here.


Thursday, 18 April 2013

Dandy Fashion: The Man Who Always Peaked Too Soon - Illustrated by Tom Wolfe 1976






































































                                                              

                                                        IMAGE CREDITS

All images scanned by Sweet Jane from Mauve Gloves & Madmen, Clutter & Vine by Tom Wolfe 1976. All Illustrations by the author.